Friday, May 11, 2012

Perfect Fitness Campaign & Other Updates...

     It's been a while since I've posted I know.  First I had my annual JetBlue Airways simulator training & check-ride to prepare for and pass, (my day-job as an airline-pilot is at stake, literally), then I was preparing for shooting with Hoist Fitness Systems and Perfect Fitness.  Hoist Fitness is actually a long-standing client of mine for about 7 years now - they make solid commercial & home-gym equipment and set the industry benchmark.  In fact everybody is always knocking them off, violating their trend-setting patents.  Perfect Fitness is my newest client and I'm super stoked to be working with them!  They make home exercise products and are most famous for their original product, the 'Perfect Push-up'.  Alden Mills, the founder, is a former US Navy SEAL, which makes it even cooler because I'm a former Navy pilot, so we have this unspoken higher level of respect for one another as Navy veterans.
     What I can truthfully say with all sincerity about both of these companies is that their products are not only well-built and of the highest quality materials, but they also WORK as advertised and are effective!  (They are not competitors BTW - lucky for me:)  I can also go on record stating not only am I comfortable endorsing all their respective equipment, but I'm proud to!...Proud to be the 'face' for their brands to whatever degree they choose to use me.  The word 'campaign' is thrown around a lot in the talent industry by us bragging, narcissistic model-types, and I don't even honestly know exactly what it means, but since I've been working with Hoist consistently for 7 years, as their most photographed model, I'm calling that a campaign, haha!  And, kicking off our first shoot to launch their newest (still secret) Ab-exercise product, CEO Alden Mills told me and my co-talent Lauren Collins, that we were the new "poster fitness-evangelists" for Perfect Fitness, so I'm calling this a campaign as well!

     I was stoked to have Lauren Collins as co-talent as she is 100% athlete and 100% REAL...natural!  In other words, she is an athlete FIRST, a high-jumper, who happens to model as well, which means she is functionally-fit and always in shape.  Her physique is a product of functional & performance-based work on the track.  Not the other way around, where vanity is the focus and some fitness models go to crazy dieting extremes to get in shape just for the shoot, often times for women to include cosmetic augmentation, etc.  Big props to Lauren as she not only hung with me rep for rep for 2 full days of shooting, but actually had better form than I did most of the time!  She did not whine or complain once - very refreshing as it was intense!  We match up well together, as Team Perfect Fitness (I'm already claiming it and owning it).  The infomercial for the Perfect Fitness Ab-exercise product we are launching will not air until August.  Stay tuned!
Messing around on set Hoist Fitness at Groovy Studios, San Diego
with co-talent Chady Dunmore, Hoist Fitness shoot.

with co-talent Lauren Collins & Perfect Fitness founder, Alden Mills on set filming for their newest  Ab-exercise product.
with co-talent Lauren Collins, a true athlete in every meaning of the word!
PS - my next blog posts will be about Travel Fitness as an airline pilot (I'm totally an expert on this topic because I live it), and more on my newest 'Athletic ABS!' DVD coming out this summer.

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